When it comes to helping people improve their lives there is nobody
in the game with stronger credentials than Tony Robbins. The “Michael
Jordan” of thought leaders, Tony has affected millions of people around
the world through his performance coaching. And his words of wisdom has
also had a huge impact in the business world.
Through his books, videos and presentations, Robbins provides insight into effective selling.
Here are the six lesssons entrepreneurs can learn from Robbins on the secret to successful selling.
1. Know your purpose. In your day-to-day sales
world, you MUST have a sense of meaning. Walking into the office,
grabbing a coffee, checking your email and taking your day “on the fly”
is just not going to get it done. When you’re at the office everyday you
have got to know what you’re going to get done that day. Knowing your
purpose will make the biggest impact you can imagine.
Give positive meaning to everything. The sales rep’s
life is all about risks. The more you take the more you win (and lose).
It’s how you respond to the losses that makes you special. Keeping a
positive attitude (regardless of the issue) will keep your head in the
game and ready for the next opportunity.
3. Realize that everything you do has a consequence. There’s
no neutral in sales: A sales rep's interactions with customers will
either be positive or negative. Every action you take matters. It’s not
just about being on your best behavior, it’s about knowing your
strengths and lining them up to reach your desired outcome.
4. Know that everyone is unique, different and amazing. Sales
is a competitive world where people put themselves on the line every
day. They often get shot down. Looking at the world through the lens
that everyone has meaning will positively affect every facet of your
performance. Don’t get deflated when buyers and competitors don’t behave
like you want.
5. Be driven by your desire for adventure. What
drives you? Your past? Your competitors? Or even your fears? Or are you
focused on your successes -- on solving the next client problem and
taking the next step for your company? It’s important to know what moves
us and makes us do what we do.
6. Expect the unexpected. What are you going to do
when something unexpected happens in sales? (By the way, something crazy
always happens in sales.) Why do you think we’re always the
storytelling life of the party? When any situation arises, it’s
important to respond with the right action that helps you solve a
customer problem and take the next step.
Tony has coached presidents, celebrities and olympic athletes to
perform at their top of their game. Putting the secrets above into
action will improve your performance too. The mark of a great leader is
one who is highly coachable. So let these ideas guide you to higher
commissions, happier clients and ultimate satisfaction.
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